For the 2026 edition, we led the festival's art direction and developed a new visual language with a stronger editorial and photographic approach. Imagery became the core of the communication, using portraits, details, people and moments from the festival to create a direct, immersive and contemporary narrative.

Typography acts as the underlying structure, organising content through bold headlines, horizontal bands and clear visual hierarchies. The resulting system is flexible enough to accommodate service information, lineup announcements, food vendors, partnerships and artist features while maintaining consistency across every touchpoint.

We also coordinated the project's creative teams—including social media managers, content creators, videographers and photographers—establishing a unified direction across content production, digital communication and the on-site experience.

Outcome. A more mature and structured visual identity that transformed the festival's communication into a continuous editorial narrative. A distinctive photographic and typographic system designed to give space to people, artists and the energy of the event while ensuring clarity and consistency across every application.

Partner: Goes to ets | Art Director: Eleonora Sicolo | Graphic Designer: Beatrice Penati