A project by Studio Yarn × Photodaf
Milano Design Week 2026
The project originates from a clear observation: during Milano Design Week, attention is focused on spaces, installations and brands, but the element that truly generates meaning is how they are experienced. People activate places, create connections and turn content into experience.
People of Fuorisalone operates within this layer.
Through portraits and short interviews collected within the real flow of the city, the project builds a spontaneous and unmediated narrative. Each piece of content is created in context, without sets or artificial staging. The consistency of the format allows comparison, while differences between subjects shape the narrative.
Within this system, brands are no longer isolated elements, but exist through the people who move through them. Design shifts from what is displayed to what happens around it.
Activations.
Activations extend the project into the physical space. Stickers introduce questions into the urban fabric, replicating the interview mechanism outside the editorial format. In parallel, to further develop this activation, Eris was involved in collaboration with Peroni, offering beers free of charge to create moments of encounter and enable interaction in a natural way.
Credits
Curated by Eleonora Sicolo
Creative Direction by Studio Yarn
Photo & Video by Photodaf
Interviews by Anas Asri
Friends
ERIS - Via Eustachi 8 Milano
Birra Peroni
© 2026 People of Fuorisalone
peopleofuoriosalone.com
