The collaboration with Paper Moon continued with an integrated artistic direction role alongside social media management and content creation for the official Instagram profile @papermoon.giardino.milano. The project included managing and organizing targeted photoshoots aimed at creating visual content consistent with the brand's identity. A monthly editorial plan was then developed, including the scheduling and posting of posts, stories, and special content, with the goal of strengthening Paper Moon Milano’s online presence. Additionally, customized communication strategies were devised and implemented to increase engagement, optimize visibility, and strengthen the follower community, always respecting the brand’s values and distinctive image.

The collaboration with Paper Moon aimed at creating brand social guidelines to standardize the group's Instagram profiles and provide detailed instructions to support future partners. The work included developing a consistent visual system and organizing key graphic and communicative elements. This project was further enriched by artistic direction, ensuring a creative strategy and a distinctive visual identity, while maintaining perfect alignment with the brand’s values.