The collaboration with Paper Moon continued with an assignment that combined art direction, social media management, and content creation for the official profile @papermoon.giardino.milano. The goal was to strengthen the restaurant’s digital presence and build a visual narrative aligned with the brand’s identity and values.

The project began with the organization of targeted photo shoots designed to capture and enhance every aspect of the Paper Moon experience: from the selection of raw ingredients to the work of the kitchen brigade, all the way to service and the customer journey in the dining room. The art direction defined a precise visual language that conveys both elegance and authenticity, balancing refinement with warmth.

In parallel, a monthly editorial plan was developed, covering the scheduling and publication of feed content, stories, and special materials dedicated to events and seasonality. Tailored communication strategies were implemented to increase engagement, boost visibility, and strengthen the digital community, while remaining true to Paper Moon’s distinctive identity.

Outcome. A curated and coherent social presence that translates into digital the same attention to detail that defines the in-house experience. The Instagram profile becomes a strategic tool: a channel to reinforce brand awareness, engage with the audience, and consolidate the restaurant’s positioning.