The Caminetto project was conceived with the goal of creating a visual identity that conveys the venue’s versatility and welcoming atmosphere, transforming it into a reference point for different moments of the day.

The chosen font, soft and inviting, was selected to evoke the warmth and conviviality that define Caminetto. The payoff “Dal caffè al dopolavoro” (From coffee to after work) plays with empty spaces between words to emphasize that Caminetto is not just a café but a meeting place that accompanies people from breakfast to an evening drink.
The mascot becomes the centerpiece of the visual identity: a versatile and dynamic character whose moving legs symbolize the seamless transition between the different experiences offered by the venue. This mascot adapts to various menu categories, transforming into a cup of coffee, a cocktail, a croissant, or a glass of wine, visually reinforcing the concepts of flexibility and inclusivity.
This solution allows for different variations of the mascot to be developed for social media communication and the menu, ensuring graphic consistency and immediate recognizability. Caminetto’s identity thus becomes functional and distinctive, moving beyond the conventional image of a simple café and establishing itself as a meeting place for every moment of the day.

This project reflects a thoughtful and strategic artistic direction, aiming to build a strong, accessible, and recognizable brand identity.