The project is rooted in a clear insight: as experiences become increasingly digital and immaterial, there is a growing desire to return to tangible objects—ones that restore a sense of value, longevity and ritual.
Developed in collaboration with handfactory, the project takes form as a Stereo Kit, translating the relationship between fragrance and sound into a cohesive system. Five original compositions, one for each scent, interpret olfactory notes through rhythm, structure and atmosphere.
At its core is a white 33 rpm vinyl, accompanied by five samples and a set of custom testing cards, designed to guide a synaesthetic journey between listening and scent. An A5 insert introduces the project through an editorial text, while a QR code on the reverse of the vinyl provides access to the Spotify playlist.
Studio Yarn and handfactory led the project end-to-end, from concept through to execution. This included defining the sound–scent narrative, shaping the creative direction and visual language, designing the Stereo Kit and its user experience, overseeing the production of the white 33 rpm vinyl, and developing the packaging and printed materials. In parallel, the team coordinated closely with the composer to ensure full alignment between the sonic identity and the overall project.
Outcome: a project that translates fragrance into a temporal, multisensory experience. Scents in Stereo restores depth to the act of wearing perfume through a physical object designed to be listened to, experienced and kept.
Partner: handfactory | Creative Direction: Luciano Barletta | Music: Henford
Development: Sara Pierdonà | Ph: Beatrice Penati
A project by Studio Yarn × Photodaf
Milano Design Week 2026
The project originates from a clear observation: during Milano Design Week, attention is focused on spaces, installations and brands, but the element that truly generates meaning is how they are experienced. People activate places, create connections and turn content into experience.
People of Fuorisalone operates within this layer.
Through portraits and short interviews collected within the real flow of the city, the project builds a spontaneous and unmediated narrative. Each piece of content is created in context, without sets or artificial staging. The consistency of the format allows comparison, while differences between subjects shape the narrative.
Within this system, brands are no longer isolated elements, but exist through the people who move through them. Design shifts from what is displayed to what happens around it.
Activations.
Activations extend the project into the physical space. Stickers introduce questions into the urban fabric, replicating the interview mechanism outside the editorial format. In parallel, to further develop this activation, Eris was involved in collaboration with Peroni, offering beers free of charge to create moments of encounter and enable interaction in a natural way.
Credits
Curated by Eleonora Sicolo
Creative Direction by Studio Yarn
Photo & Video by Photodaf
Interviews by Anas Asri
Friends
ERIS - Via Eustachi 8 Milano
Birra Peroni
© 2026 People of Fuorisalone
peopleofuoriosalone.com
