Goes To Open Air is an electronic music festival created with the ambition of bringing club culture to the shores of Lake Como. Its first edition took place in the summer of 2025 in Gera Lario, attracting more than 2,500 attendees and building a strong presence both locally and online, with over 800,000 impressions and more than 85,000 accounts reached. The project also involved partners such as Red Bull and Milano Cortina 2026.

We were responsible for the art direction and visual identity development of the festival.
The graphics were built around a central element that recurs throughout all visual applications: a fluid shape inspired by a wave, positioned somewhere between a sound wave and the waves of the lake. This graphic device became the defining thread of the identity, generating movement and dynamism across every application.

Our work also included coordinating the creative teams involved in the project: social media managers, content creators, videographers, photographers, set designers and fashion designers. An integrated creative direction process that ensured consistency across disciplines, from digital communication to on-site production.

Outcome. An energetic and distinctive visual identity, capable of expressing the festival across multiple dimensions, digital, live and local, contributing to the launch of a new independent event on Lake Como and supporting its growth through coordinated communication, strategic partnerships and strong community engagement.

Video. Giacomo Marinoni