The Caminetto project was developed with the goal of creating a visual identity that conveys the venue’s versatility and welcoming spirit, positioning it as a reference point for different moments of the day.

The typography, soft and approachable, was chosen to evoke the warmth and conviviality that define the Caminetto experience. The payoff “Dal caffè al dopolavoro” (“From coffee to after work”) plays with spacing between words to express the idea that Caminetto is not just a café, but a meeting place that accompanies people from breakfast through to evening drinks.

At the heart of the identity is the mascot: a dynamic character with legs in motion, symbolising the fluid transition between the different experiences offered by the venue. The mascot adapts to context — transforming into a coffee cup, a glass of wine, a cocktail, or a croissant. This modularity allows the visual system to be easily applied across menus, merchandise, and social communication, while ensuring coherence and recognisability.

Outcome. A functional and distinctive identity that moves beyond the classic image of a simple café-bar, positioning Caminetto as a contemporary and welcoming space designed to accompany every moment of the day.